Social Media Platforms: Facebook Remains King

Have you looked to see how many different types of social media platforms are out there? In the article: Top 52 Social Media Platforms Every Marketer Should Know, Jamie Turner, breaks down all 52 platforms that people/business use to promote or brand themselves. This is an exhaustive list and actually does not even cover all of the different social media platforms. It seems, everyday, there is a new platform vying for our attention. In a recent Pew Research of adults (18+) using social media, they have found that even with all of this competition, Facebook, even though stagnate in new users, still remains king and actually has increased in daily usage. They are also finding that new platforms like Instagram, Twitter, and LinkedIn are increasing in popularity, but does this mean more competition for Facebook? Actually, it is nothing but good news for them. In fact, Facebook has evolved. Pew Research has shown “52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.” When I look at all the social media, I realize that most of these platforms have a niche that they fill and, like me, people have a variety of niches; my thoughts on why Facebook tends to be king, is that it is universal in its market and it doesn’t apply just to one niche or demographic. Yes, I can hear you say, “But not every person or business benefits from Facebook.” This may be true, but in a general perspective, it can act as a great central point for the person or business to venture out from. That is to say, if they realize that Facebook is not fulfilling their need or market, they can explore other platforms and still use Facebook to keep connected to that mainstream medium.
Links:
Top 52 Social Media Platforms Every Marketer Should Know
Social Media Update 2014 BY MAEVE DUGGAN, NICOLE B. ELLISON, CLIFF LAMPE, AMANDA LENHART AND MARY MADDEN. JANUARY 9, 2015
-D.J.