Hasta Luego SEO

About 5 years ago, I had a business and like all businesses, you want to get your name out there on the internet. After establishing my website, I decided to try to be as creative as possible in getting my business name on the first page of Google search. Well, I succeeded and surpassed many other competitors that had been around a lot longer than I had. I felt like I cracked the Holy Grail of internal search engine optimization (SEO). I could not be touched. The other companies called me asking how I passed them, and, of course, I kept my mouth shut and just let them scratch their heads. Now, if I start a new business and tried the same tactics as before, I would be met with opposition and my business would most likely never make it to the top 10 in a google search. Why? Well, in an article by Ken Krogue, titled, “The Death Of SEO: The Rise Of Social, PR, And Real Content”, he wrote about how search engine optimization is actually changing and it is changing drastically –or maybe even “dead.”
What is changing? You can thank your nearest Penguin, that is to say, Google’s new “Penguin” algorithm. What Google did is, “….change the weight of their emphasis from just “backlinks” more and more towards social media likes, shares, tweets, reddits, and 1+ (Google’s obvious favorite.)” This is turning search engine optimization from an internal search to more of an external or social linking, to determine the relevance of the website. Check the article for more great info.
The second article titled, “The Death Of SEO (Part 2): Generating Real Content” helps you to re-establish or start your web presence in the correct way. His approach to establishing valid and “real” content is extremely useful and can increase the traffic to your business. The idea of creating “core content” and using multiple facets of social media to track, entice different readers, and different audiences is genius and will be able to meet the needs of your audience. Read more here.

D.J.

Links

The Death Of SEO: The Rise Of Social, PR, And Real Content

The Death Of SEO (Part 2): Generating Real Content

How does your business manage its online presence?

A while back, I owned a business that needed to use social media to acquire more business. For the most part, I received my business by word of mouth, however, all of the clients always called me and asked if I had an example of some of my work online. In order for my business to be successful, I needed an online presence but, not only that, I also needed a way to track how productive and how often my website was being accessed and from where. In addition, I owed all of my success thanks to Google Analytics.
If you have not already played around with Google Analytics give it a try! Here is a link to all of the benefits that this great tool can provide – here-. As I started to use this wonderful tool, I was always targeting clients that were in my city, but after a couple of months of using Google Analytics, I discovered that my website was being accessed more outside of my city and even in different states. After I noticed this, I added to my homepage that I traveled and I displayed videos that showed our experience with working in different location. Next thing I know, I am getting email and phone calls about traveling to work on location in different cities and states. My business had increased drastically and I had even considered moving to a different city to better facilitate my clients.
In an article about Google Analytics, Gemma Holloway, provided a great overview about the multiple benefits for a business. Now, she can give you far more clear-cut information about the benefits and how-to’s about getting your business up and running. There is a little of work to get Google Analytics into your website and it will take some time to see all of the benefits that this tool can offer your business, but you should see benefits within a couple of weeks after you have it embedded into your website. Try it! I used the free version and the only time I paid was when I paid for advertising to see how many leads it provided to my website– truthfully, it did not help, but knowing how to word your homepage with key words will provide the best leads and it is free.

D.J.

Google Analytics: Link
The Business Benefits of Google Analytics: Link

Organization Use of Social Media

Nowadays, word of mouth has far surpassed the face-to-face communication – though still relevant – and has jumped on to the World Wide Web, allowing one to spread their feeling and judgements with others about a product or a company. You can jump on to virtually any company’s Facebook page or other form of social media and find people complaining or applauding companies in how they are conducting business. You can also search for the company with the word “review” to research the company through various forums or other third-party review web pages to get an (hopefully) unbiased review.

In my research in how organizations are adapting social media and customer service, I found that some companies have succeeded extremely well and others have completely dropped the proverbial ball. In the online article, 9 Companies Doing Social Media Right and Why Amy Poterfield did an extremely thorough research on companies and how they have adapted to the use of social media. The first successful example she gives is of Martell Home Builders. She explains that the company used to rely heavily on real estate agents for leads. That was until they started their own blog, the use of the widget “like” button on their webpage (that linked directly to their Facebook page), geolocation, and shareable pictures to update and give progress reports to current customers. With these measures, “Martell was able to grab the attention of homebuyers. Today, about 86% of all their leads come directly from consumers.”  There was a common theme between all of the companies and it was how they engaged, made it pertinent, and interesting for the customers.

In another online article, Is Your Company’s Current Organizational Structure Well Suited For Social Media? By Marcus Ho, he talks about the use of social media and the hurdles organizations face in their pursuit of online customer services. In the article, he mentions that by having a team of professionals in various departments in the company, all trained in the use of social media, can drastically improve customer service. He also gives an example of how ‘inefficient social media team’ can really have an impact on a customer. Read the example and see for yourself how the company did nothing but create more problems for Marcus. He also has another example of a successful way he was treated by another company.

In addition, Marcus broke down the way to have a successful team. The first would to be to form a social media committee by having a senior staff member that oversees their departments. This way, they are able to relay information gathered from social media platforms and convey that back to their perspective departments. He states that, “a multi-specialized team would provide the efficiency required, a cohesive and centralized approach is crucial.”

The next step would be to have a social media task force that consists of two duties: “information gatherers and frontline responders.” Click here to learn more. There would also be a community manager that is from the marketing department and gives the final say in all things social media.

There is a lot more that he talks about and I would highly suggest jumping over to his page to help improve your company.

My final thoughts about the organizational use of social media is that, even though this is relatively new, it is ongoing and is a driving major factor in determining if a business is going to be successful in the future. I believe that your main priority should always be your customer and by having a professional social media group will guarantee a company’s longevity and repeat business.

D.J.

Links to sources:

9 Companies Doing Social Media Right and Why

Is Your Company’s Current Organizational Structure Well Suited For Social Media?

Tweeter-Twotter

I guess it is safe to say that I am no longer a Twitirgin after spending an hour and fifteen minutes straight, tweeting, retweeting, and favoritizing on Twitter. It is true that I have sent some tweets before, but nothing to this level of magnitude. Actually, I did not even have a Twitter account until about 2 months ago, so yeah, I guess I am starting to get a hang of this tweeter thing. From what I was able to pick up by following the #SocMedDiscuss is that it is clear there are those that are Twitter masters and there are those that are twitirgins –like me. For those that have this down, I found that they usually broke off into sub-groups and started a chat with those that they knew. For those twitirgins, we tried our hardest to fully grasp how to respond  – for me at least – and tried my hardest to find out the difference between retweet and reply. I know it seems rather juvenile to those experts that I would struggle but seriously this was very hard for me.
One thing that helped me out after my second post was combining my words with hashtags. Here look at the difference:

Hashtags at the end || Hashtags in the sentence

I thought that this was a brilliant idea as most of the other tweets that I posted had the hashtags at the end. There still was a part of me that did not really like combining them, though. I thought it is rather beneficial if you have something longer to say that will exceed Twitters 140-character limit.
For me, this was all a learning experience and the world of twittering is definitely something of an art. The level of creativity and originality that goes into making a tweet can come naturally to some and to others will be a new way of thinking. Let me break down some of the big things that I learned and it is okay to laugh at some of these because I cannot see you, therefore I am ignorant of your criticism. The first thing I learned was that a hashtag can be seen by anyone and you can follow that hashtag; the way I see hashtagging is that you can pretty much create a group just by establishing a hashtag. The second thing, when posting a tweet, is @ and little did I know how complicated this guy is. Apparently, when you start with an @ (ex: @MilliVanilli are great singers #pfftright) it is only visible to those that follow you and those that follow the person/thing your are tweeting about. Though, if you put something in front of the @ (ex: I cannot believe @Snowwhite kissed me #TengoBuenosSueños) now all of your followers can see how crazy you really are; some people even put a period (.) at the beginning of the @ (ex: .@SnoopDog is pure talent #snoopsgottalent).

#likeaboss tweet.

D.J.