Online Reputation

Meet Jordan Nielsen, a student at Utah State University and an SEO specialist, account representative for Web Marketing Services (HRI‘s Internal Internet Marketing Department for Chem-Dry franchises). I was given a task to find out as much as I can about Jordan just by looking at the World Wide Web to see what I can find out about him. Side note: I am not friends with Jordan on Facebook or any other social media platform and most of the information that I have may not be completely accurate as I am solely going off what I found (all information herein is public knowledge).

After my initial surveillance of the habits Jordan has, it is quite clear that he is a religious young adult. Some of the trends I noticed on Facebook show that he follows and likes many of the same things that members of The Church of Jesus Christ like and follow; he is also a member of the group: Young Single Adult 9th ward and 50th ward. Some more examples of what I noticed is that he likes Thomas S. Monson, the Prophet/President of The Church of Jesus Christ of Latter-day Saints, The Book of Mormon, and a he a part of the LDS Entrepreneurs on Linkedin.  With this and other pieces of information, it shows me that he is most likely a member of the aforementioned church; if not then he should probably look more into becoming a member.

Health is another theme that constantly popped up after searching for information about Jordan. Many of the Facebook page likes, again, show that he follows and likes different types of health professionals, and he is a member of Logan City Recreation Group – Sports. The trend that I see is that for Jordan, being healthy is extremely important to him, but also following and liking certain figures and companies helps make it easier for him to relate and find easy resources for future reference.

Work and school was a little more interesting as it let me expand further than just searching through Facebook. As I mentioned before, Jordan is a student at Utah State University and will be graduating in 2016 with a degree in Management Information Systems.  He is currently taking USU CMST 5000: Social Media class that has networked the student together through Facebook (genius!). As for work, he is currently working for Web Marketing Services, a division of Harris Research, and his main job is to work on search engine optimization and account management. He has been working for the company since May 2013. Before that, he worked at Aggies Design studios as a web developer and he did that for roughly a year.   This is impressive for a college student to have this level of experience before graduating and based on what I know, he should not have a hard time landing a successful career. Based on his experience in school and work, it is extremely clear that Jordan has a strong desire to work in e-commerce and other computer related ventures.

In conclusion, Jordan has a solid online reputation and though his presence is just emerging online, he should continue to find success on his current path. One thing I could not figure out is if he really has that many brothers……..I guess some sleuthing may need to be had.








All Your Friends and All Your Privacy

Who has the time to sit and read all of that fine print when you set up a new social media account? If you have time after your account is set up, do you know how to find the privacy policy? I can tell you from my own experience it is easier to just google search, “Facebook privacy policy” then it is to go directly through Facebooks and randomly click on tabs to see if you can find it.
So great, you have time and are now reading the privacy policy. You read a few things that catch your eye like photo privacy, comments, profile, etc. You find that your profile is completely open to a completely new level of exposure to the public realm. Facebook has some fine print that can really get you on the edge of publishing information about yourself, for instance,” Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, and networks you belong to are considered publicly available, and therefore do not have privacy settings.” Yes, that is right! You might want to reconsider the things that you like on Facebook; not only does it reveal your personal information, but it also helps advertisers target you more effectively.
On that note, have you noticed that the ads on Facebook tend to be directed toward you? You are not imagining things, this is actually something that is tailored for you. In an excerpt from their Facebook policy it states, “We occasionally pair advertisements we serve with relevant information we have about you and your friends to make advertisements more interesting and more tailored to you and your friends.” This is definitely a little concerning, but there are many ways to limit this ad tracking, you can go to Digital Advertising Alliance, but you will first need to disable cookies and/or ad blocker. Once you click on the Digital Advertising Alliance, you can click on the “Companies Customizing Ads for Your Browser,” then scroll down until you see Facebook and click on it. This will prevent ads from being tailored toward your social media trends. If you want more information about how to protect your identity on social media platforms, message me and I will help you protect yourself as much as possible.
In summary, I find that the privacy policy has a tendency to be long and legalesed on purpose. Go ahead and call me a conspiracy theorist, but in all honesty, the things that can really leave you exposed should be something highlighted and easily understood. Lastly, I think that it is extremely helpful to google, “Facebook privacy policy facts,” and then you can find some extremely helpful information to protect yourself on a new level.
Here is one last thing that I can help you with to check to see if someone else is using your Facebook pictures (or any pictures that have been posted to the internet) and if anyone of your pictures is visible to the public. First you need a picture(s) and either Google Image Search or Tineye open. Right click on your picture from Facebook or other social media platforms and click “Copy image URL” (Google) or “Copy link location” (Firefox).  The last step is to open Google image search and look for the camera icon on the search bar, click it, and paste your picture URL in the space and hit enter. In addition, it is important to note that you may want to click on “All sizes” as this will widen the search for your pictures.
I did this and found some high school boy was using my picture as his Facebook profile picture. This is a very effective tool to protect you, as well as deterring fraud.



Facebook’s full Privacy Policy: Link

Facebook’s Privacy Policy Facts: Link


Second Life? (Collaborative and Distance Communication Platforms and Tools.)

You may recall movies like Matrix, Gamer, Transcendence, or Surrogate where the movie portrays a normal life as mundane and stressful, and then there is an alternate reality that opens up to them and, depending on the movie, they either like the virtual or they hate it. I am sure that at some point in our life, we could relate to these movies, both wanting to go virtual and at other times stay in the physical. On June 23, 2003, Second Life was released and since then has given over 1 million active users a release from the physical world. If you ever wanted to look like someone else, live in another country and/or time period, or dress a certain way, this virtual reality enables you to express yourself in so many ways and also find likeminded people to share in your genre. So what is so cool about Second Life? And what can this software do to increase our communication? Second Life is a 3-D virtual reality simulator; it has no set objectives or point system (unless you count the real money that is used to buy virtual stuff). However, for me, this virtual reality is an extremely effective tool to open up the communication field to so many people in the world. There are countless examples of “residents” that are able to garner international fame by reaching out through this software. Engrama is both a physical and a virtual band that set up live shows virtually and other “residents” pay to see their shows – which are often performed live via their own house. They mention that by being a “resident” of Second Life, they are able to reach more people than they can in their hometown of Barcelona. There is also the Relay for Life that sets up fundraisers to help raise cancer awareness. They also mention that it is far more effective to virtually host their shows because there is no overhead, they do not have to travel, and it is far simpler to raise donations. In the grand scheme of the software, it breaks down social barriers and many residents state that there is far more social interaction between people on Second Life than there is on Facebook, Twitter, and many other social platforms. Resident, Kriss Lehmann, was able to find love and he eventually married (physically), thanks to the virtual software. In addition, Kriss, was able to quit his 60+ hour job and make (real) money virtually by designing virtual landscaping items; he now only works roughly 20 hours a week.
In conclusion, I feel that Second Life is something that will eventually become more popular as technology progresses and we start to converge with it. As for the communication aspect, it can greatly increase your reach to increase your social network, find a niche, and to express yourself with others that share in the same interests as yourself.


Second Life Link

Engrama Link

Kriss Lehmann Link

Benefits of Second Life Link

Location Based: To the Underdog! Open Letter to Find my Friends App

Oh, Find My Friend (FMF), how long have I not even realized that you were a social networking application? The baffling interface and the risk of my privacy kept me away from you. Nevertheless, here we are. I have decided to start learning more about you and after my preliminary analysis, my conclusion has not changed much. I still feel that location based social networks can only leave you with a tiny voice in your head that says, “Who is tracking me?” or “Did I forget to put my location on private?” I am sure with some practice with the software, I will be able to get the hang of it and become a very productive tool. FMF, can you tell me why you will not let me communicate with my friends through the app? Am I supposed to stalk them, come up from behind, and say, “I have been following you”? To be honest, I can see why you’re close to being on the dump list of social networking, even though you are ranked 19th in the free social networking charts. You catch me as being plagued with so many problems that your reviews have complaints about being unable to use the same iCloud account, locations of friends being off, notifications not working, and the fact that you need an Apple device to function. Do not despair, my friend, there is a plus side to this. I read that you were able to track down people’s phones after they were stolen, give locations to family members when there’s an accident, and help locate friends or find friends that you did not know were nearby. Let us not despair. I am actually going to try you for a month and see if there’s any differences appearing in my social life. I can see the negatives and the positives to your location based way. My overall bias with social networking is solely on my conscience – as I feel that they tend to focus on the passive communication between people (I like to relate this as the lazy way to communicate with others). With your location based social networking, I am actually intrigued to see if I can resolve this and create more face-to-face communication with my friends. I know I have had instances where I was at the same place as my friends and we did not even realize it. Therefore, let us try this for a month and see if my love for your platform can mature.